Company
Vision, mission and values
Mission
We empower people to complete the packaging life cycle – with smart, scalable deposit systems that make return and recycling simple, rewarding, and impactful
We achieve this by designing and manufacturing advanced counting and sorting machines that form the backbone of modern deposit return systems.
Our technology ensures reliable counting, accurate container recognition, and efficient material sorting—making recycling operations transparent, trustworthy, and scalable.
By enabling smooth returns for consumers and dependable data for operators, we help close the loop on beverage packaging and turn everyday actions into measurable environmental impact.
Vision
A clean planet where every container counts
We believe that real environmental impact starts with accountability and accuracy.
By manufacturing advanced counting and sorting machines for used beverage containers, we help ensure that every container is correctly identified, counted, and returned into the recycling loop.
Our technology supports deposit return schemes, recycling centres, and waste management companies worldwide — enabling efficient deposit return systems that reduce litter, increase recycling rates, and move us closer to a truly circular economy.
Values
Our values shape us and define our actions every single day
Customer Focus
[A business philosophy that places the customer at the center of all business development and management decisions]
Our customers are the ones who pay our bills, salaries and contribute to a positive financial result. For that reason, our focus is on the customers, their requirements and the solutions they demand.
Customer focus is a keyword in all stages and all departments – from the first initial meetings, until placing of orders, and finally when the counting and sorting systems are manufactured, commissioned and maintained.
Pioneering Spirit
[A willingness to endure hardship in order to explore new places or try out new things]
Our technical and commercial results are highly a result of a fundamental willingness to be innovative and creative front-runners.
There is a constant curiosity and urge among all employees to explore new technologies, methods and markets, and this pioneering spirit is greatly appreciated and encouraged, as it is a valuable and important asset of our company.
Agile
[able to move quickly and easily]
We want to be a dynamic company, who have the ability to adapt quickly to new cultures, political changes, market conditions, and business opportunities.
It requires determination and abilities to be ready to embrace changes concerning technical and commercial opportunities and challenges - both for the company as a whole and for the single employee as regards professionalism and human qualities.
Teamwork
[the combined action of a group, especially when effective and efficient]
Co-operation and helpfulness are keywords, which characterize our employees and their mutual relations.
The loyalty and solidarity, which arise from this teamwork, form the basis of our service-minded approach to our customers and our ability to develop customized products and solutions of high quality.
Orderliness
[good or peaceful behavior in line with ethical standards]
Respect and trust are built through honesty and by behaving and treating other people properly. “We do what we say, and say what we do” and “a deal is a deal” are fundamental rules of conduct, which apply to all our employees.
Above has a direct impact on our customers, suppliers and partners, who will experience this orderliness in all our actions.